From July 21st through August 11th, Mad Men is promoted in each Banana Republic retail location, in more than 400 stores, throughout the and Canada.
The Guide features Mad Mencharacters and images alongside Banana Republic looks, and is available ‘in stores’ while supplies last.
Banana Republic is creating a Style Guide featuring the versatility of stylish dressing -from 9 5 and dinner at 8, from the corner office to VIP lounge. Whenever bring select Style Guide concepts to life on video blogs posted at amctv, mad Men Costume Designer, Janie Bryant, and Banana Republic Creative Director, Simon Kneen. With over 2 million votes tallied from last season’s campaign shoppers again are able to ‘pick up’ their ticket to enter the contest at any Banana Republic store in the and Canada between July 21st and August 11th. AMC and Banana Republic are also encoring a Casting Call, a cosponsored contest where customers can enter to win a walk on role for an upcoming Mad Men episode plus a $ 1000 gift card from Banana Republic. More info is here: http://topwebdesignny.com.
Whenever driving consumers to the Banana Republic retail locations, aMC is prepromoting the Casting Call contest ‘onair’ and online.
Customers may also use the free casting call code found on the Style Guide to enter the Casting Call at madmencastingcall. http://topwebdesignny.comamctv.com.
This code allows customers to upload photos of themselves wearing their best Mad Men look, male or female.
Banana Republic is also sending emails to its customer database spotlighting the Casting Call contest and promoting ‘tune in’ to the season four premiere.